Anthony Mastracci is a social media content and branding specialist and menswear writer with over six years experience of writing for news, media, and creating digital content for fashion, lifestyle, restaurant, grooming, and mobile app verticals.
A Boston native, Anthony joined DPA Communications in January 2018 to develop the Los Angeles office after having worked for, local start-up, Social Media Relations as their Branding and Content Specialist. Within five months, Anthony helped bring the start-up out of the infancy stage and into the start of financial growth by regulating social media content strategies for regional brands like C’est La Vie Couture, SoFi Essentials, and Junk On Your Trunk.
Over the last three years, Anthony has cultivated a successful menswear and lifestyle blog, The Next Gentleman, for which he has amassed an audience of nearly 20,000 on social media. In this time, he has worked on national content and product campaigns with brands like Daniel Wellington, Members Only, and Michelob ULTRA, has hosted in-store styling events at J. Crew, Banana Republic, and Indochino, and has been featured in Boston Voyager Magazine and Where Boston. Other campaigns Anthony has worked on include brands like Kane’s Donuts, Toyota, Nokia Health, Randolph Sunglasses, BedStu, NineZero Hotel Boston, Captain Morgan, Olukai, La Colombe, and many more.
Previously, Anthony produced, wrote, and starred in videos for Publishers Clearing House, creating an app-based entertainment news segment called “The Week Ahead,” which highlighted new film and television releases and received #1 Total Views for 10 consecutive weeks in the app. Additional video clients include Boston Burger Co. LA’s Off The Menu Club app, Hormel Foods, Papa John’s, Lovely Beards, 1Shot Protein, among others.
In his spare time, Anthony cooks for his friends and family, with a passion for “frying up some mouth-watering, bone-in short ribs and maybe some brussel sprouts, but only if there’s bacon and parmesan involved.” In his spare time he can be found hiking at Runyon Canyon, watching Paul Rudd films, or skateboarding through the streets of LA. Above all, he enjoys travelling back to Massachusetts to see his family and dogs.