Beat Your Mark



Public Relations; National Media; New England Regional Media; Boston Media; Strategic Alliances

Project description

In this case study, DPA Communications partnered with Beat Your Mark to maximize awareness of its multifaceted digital platform, which connects triathletes worldwide through the implementation of a three-pronged publicity strategy consisting of an aggressive public relations campaign, influential branding tactics and strategic alliances with the goal of influencing and engaging more consumers to maximize user acquisition, while aligning with the heavy-hitters within the national and international triathlon communities.

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