Vice Cream



Public Relations; Regional Media; Local Media; Strategic Alliances

Project description

In June 2016, Vice Cream had just celebrated their one-year anniversary. After some successful press coverage during their launch the year prior, there had not been a lot of press coverage since. Founder Dan Schorr wanted an aggressive PR and digital influencer campaign kicking off year 2, coinciding with Vice Cream’s participation in the 2016 Scooper Bowl in Boston and NYC and as Dan was about to make a push for stores to carry his ice cream by the pint up at grocers up and down the east coast…while weaving in his entrepreneurial journey.

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