Zinc Apartments



Public Relations; New England Regional Media; Boston Media; Strategic Alliances; Event Marketing; Digital Influencers

Project description

As Zinc Apartments (a luxury 400-unit apartment complex in East Cambridge with a 15,000 square-foot garden terrace) was embarking on their one-year anniversary, they faced two critical issues: they needed to ensure they would retain its already existing residents who were up for lease renewal, and they needed to attract new residents and increase its total occupancy to 60% per order of Zinc’s parent company, Monogram

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