Clients:

DraftKings

Website:

http://www.draftkings.com

Skills:

Public Relations; National Media; New England Regional Media; Boston Media; Strategic Alliances

Project description

In this case study, DPA Communications partnered with DraftKings to maximize its awareness through a proactive and aggressive public relations campaign that blended outreach to mainstream news media, influential bloggers and targeted business, sports and lifestyle reporters with the goal of influencing and engaging more consumers to experience DraftKings.

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