Operation Sail, Inc. (OpSail 2012)



Public Relations; New England Regional Media; Boston Media

Project description

In this case study, DPA Communications partnered with Operation Sail’s “OpSail Boston” 2012  at-sea campaign to maximize its awareness through a proactive and aggressive public relations campaign that blended outreach to mainstream news media, influential bloggers and targeted business and travel reporters with the goal of influencing and engaging OpSail’s mission and brand awareness.

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