The Locker



Public Relations; Events, Branding, Boston Media (TV, Radio, Print & Digital)

Project description

In this case study, DPA Communications partnered with TheLocker to create a 3-month campaign with heavy emphasis on branding, positioning, messaging, assisting in the hiring of personnel as well as blogger and digital outreach. TheLocker emphasized its goals and objectives of, not only establishing its presence in the lacrosse community, but carefully strategizing its plans to venture into other sporting industries, as well.

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