The Challenge: The MA and NH franchisee co-op was in search of a PR + marketing agency with extensive networks and contacts, media relationships, social media know-how, and successful relevant client experience to execute an all-encompassing hyper-regional campaign...
CONSUMER GOODS CASE STUDY
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Vice Cream
The Challenge: In June 2016, Vice Cream had just celebrated their one-year anniversary. After some successful press coverage during their launch the year prior, there had not been a lot of press coverage since. Founder Dan Schorr wanted an aggressive PR and digital...
LEVIA Cannabis Seltzers
The Challenge: LEVIA cannabis seltzers were about to launch in Massachusetts, a newcomer to the legal cannabis market in 2018 while there was an already-established cannabis seltzer on dispensary shelves from California called CANN – a quality product with a national...