Blog
InfiniteMD
The Challenge: InfiniteMD (IMD) was a successful startup in Boston with a talented and accomplished founding team, top medical partners and customers, but lacked the awareness and marketing focus to take the company to next level. As Covid-19 changed the healthcare...
Christopher’s Haven + Inspired Technology
The Challenge: Christopher’s Haven, located in Boston’s West End, is a nonprofit organization that provides free housing for families of children undergoing cancer treatment at nearby hospitals. Each of their 9 apartments, along with their community recreation area,...
Sunday River Ski Resort
The Challenge: Sunday River was in search of an agency in the Boston area to execute a well thought out PR and media relations campaign beginning in summer 2020 that supported Sunday River’s real estate development sales for Sunday River Resort’s new Merrill Hill...
FitMoney + Girl Scouts of Eastern Mass
The Challenge: FitMoney is a non-profit organization that provides free, unbiased financial literacy education to kids K through grade 12 through online games, videos, lessons and certificates. The Girl Scouts of Eastern Mass biggest initiative is cookie selling...
Tenure England Vodka
The Challenge: In 2018, Sazerac brought a new vodka brand with British roots exclusively to Massachusetts as a test market and charged DPA with increasing brand visibility for Tenure England Vodka in Boston and beyond with consumers, trade (restaurants, bars,...
Edible Arrangements
The Challenge: The MA and NH franchisee co-op was in search of a PR + marketing agency with extensive networks and contacts, media relationships, social media know-how, and successful relevant client experience to execute an all-encompassing hyper-regional campaign...
Vice Cream
The Challenge: In June 2016, Vice Cream had just celebrated their one-year anniversary. After some successful press coverage during their launch the year prior, there had not been a lot of press coverage since. Founder Dan Schorr wanted an aggressive PR and digital...
Vizit
The Challenge: Vizit, formerly known as Adhark, launched in June 2016 by Boston University alum Jehan Hamedi, was an early-stage marketing-tech (martech) + artificial intelligence company the uses “design sense” and almost two dozen patented algorithms to take the...
Zinc Apartments
The Challenge: As Zinc apartments (a luxury 400-unit apartment complex in East Cambridge with a 15,000 square-foot garden terrace) was embarking on their one-year anniversary, they faced two critical issues: they needed to ensure they would retain its already existing...
City of Revere
The Challenge: Beginning in 2015, the city of Revere and the Revere Beach Partnership were determined to shift public perception, leveraging the “revitalization of Revere Beach” as the cornerstone of its messaging. Out-of-state developers were starting to take notice...
Lighthouse Immersive
The Challenge: Lighthouse Immersive based in Toronto, Canada, was growing its footprint of immersive art shows throughout the U.S., opening locations including Boston at the Park Plaza Castle. Launching with Immersive Frida in spring 2022, media was confusing their...
Harvard Square Business Association
The Challenge: Harvard Square is arguably the most iconic neighborhood/square in all of Greater Boston, generating over 8 million people a year. The square is host to 350+ businesses all within a ¼ square mile of each other, it’s the third best retail market in the...
LEVIA Cannabis Seltzers
The Challenge: LEVIA cannabis seltzers were about to launch in Massachusetts, a newcomer to the legal cannabis market in 2018 while there was an already-established cannabis seltzer on dispensary shelves from California called CANN – a quality product with a national...
AD HARK/VIZIT
The Challenge: Adhark, launched in June 2016 by Boston University alum Jehan Hamedi, was an early-stage marketing-tech (martech) + artificial intelligence company the uses “design sense” and almost two dozen patented algorithms to take the guessing out of the equation...
PATIENTPING
Written By Dominic Amenta TECH CASE STUDY The Challenge: In March 2016, PatientPing looked to align itself with a PR agency to strategize the announcement of its partnership with the state of Vermont to subsidize the cost of PatientPing’s technology for all of VT’s 15...
Draft Kings
The Challenge: Before Boston-based DraftKings became the fantasy sports behemoth it is today, they were a 10-person team with a small office on Winter Street, looking to maximize its exposure and awareness in the Boston market by way of local, regional and national...