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InfiniteMD

InfiniteMD

The Challenge: InfiniteMD (IMD) was a successful startup in Boston with a talented and accomplished founding team, top medical partners and customers, but lacked the awareness and marketing focus to take the company to next...

Sunday River Ski Resort

Sunday River Ski Resort

The Challenge: Sunday River was in search of an agency in the Boston area to execute a well thought out PR and media relations campaign beginning in summer 2020 that supported Sunday River’s real estate development sales for Sunday River Resort’s new Merrill Hill...

Edible Arrangements

Edible Arrangements

The Challenge: The MA and NH franchisee co-op was in search of a PR + marketing agency with extensive networks and contacts, media relationships, social media know-how, and successful relevant client experience to execute an all-encompassing hyper-regional campaign...

Vice Cream

Vice Cream

The Challenge: In June 2016, Vice Cream had just celebrated their one-year anniversary. After some successful press coverage during their launch the year prior, there had not been a lot of press coverage since. Founder Dan Schorr wanted an aggressive PR and digital...

Vizit

Vizit

The Challenge: Vizit, formerly known as Adhark, launched in June 2016 by Boston University alum Jehan Hamedi, was an early-stage marketing-tech (martech) + artificial intelligence company the uses “design sense” and almost two dozen patented algorithms to take the...

Zinc Apartments

Zinc Apartments

The Challenge: As Zinc apartments (a luxury 400-unit apartment complex in East Cambridge with a 15,000 square-foot garden terrace) was embarking on their one-year anniversary, they faced two critical issues: they needed to ensure they would retain its already existing...

City of Revere

City of Revere

The Challenge: Beginning in 2015, the city of Revere and the Revere Beach Partnership were determined to shift public perception, leveraging the “revitalization of Revere Beach” as the cornerstone of its messaging. Out-of-state developers were starting to take notice...

Lighthouse Immersive

Lighthouse Immersive

The Challenge: Lighthouse Immersive based in Toronto, Canada, was growing its footprint of immersive art shows throughout the U.S., opening locations including Boston at the Park Plaza Castle. Launching with Immersive Frida in spring 2022, media was confusing their...

AD HARK/VIZIT

AD HARK/VIZIT

The Challenge: Adhark, launched in June 2016 by Boston University alum Jehan Hamedi, was an early-stage marketing-tech (martech) + artificial intelligence company the uses “design sense” and almost two dozen patented algorithms to take the guessing out of the equation...

PATIENTPING

PATIENTPING

Written By Dominic Amenta TECH CASE STUDY The Challenge: In March 2016, PatientPing looked to align itself with a PR agency to strategize the announcement of its partnership with the state of Vermont to subsidize the cost of PatientPing’s technology for all of VT’s 15...

Draft Kings

Draft Kings

The Challenge: Before Boston-based DraftKings became the fantasy sports behemoth it is today, they were a 10-person team with a small office on Winter Street, looking to maximize its exposure and awareness in the Boston market by way of local, regional and national...

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