The Challenge: Beginning in 2015, the city of Revere and the Revere Beach Partnership were determined to shift public perception, leveraging the “revitalization of Revere Beach” as the cornerstone of its messaging. Out-of-state developers were starting to take notice of the 3.1 mile stretch of beach just outside Boston proper, and the city of Revere wanted to shine a light on them for doing so, while also parlaying the positive impact of them through media to attract new ones. The city of Revere also wanted to showcase the magnitude of their annual signature events – including the Revere Beach National Sand Sculpting Festival and Revere Beach Arts Festival – to highlight the beach as a sought-after place for young adults and millennials to live and raise families, and call the beach and neighboring streets “home.”
The Approach: Working closely with the city of Revere to create impactful messaging and key talking points, DPA layered them into all press releases, media advisories and rehearsed talking points with developers, the Revere Beach Partnership and City of Revere officials (including Mayor Brian Arrigo) for TV, print and radio interview opportunities.
Results: DPA Communications ensured the City of Revere’s agenda was properly represented to control the messaging from the onset, through all phases of real estate construction (from ground breaking to resident move-in) and through all phases of their events (from conceptualization to SWOT analysis) which resulted in top-tier media coverage in media outlets including the Boston Globe, Boston Business Journal, WBZ-AM 1030, Banker & Tradesman, WBZ-TV Channel 4, WCVB-TV Channel 5, WHDH-TV Channel 7, WFXT-TV Channel 25 and NECN; and continues to attract new development proposals along the beach, Suffolk Downs and Wonderland.