Case Studies
Case Studies
project details
InfiniteMD: Pioneering Healthcare Technology
The Challenge
InfiniteMD (IMD) was a successful startup in Boston with a talented and accomplished founding team, top medical partners and customers, but lacked the awareness and marketing focus to take the company to next level.
As Covid-19 changed the healthcare system over the course of 2020, summer 2020 proved to be a time that IMD’s technology, which provides virtual second opinions, had potential to become a leader with the right PR strategy.
Approach
Over DPA Communications’ five-month engagement with InfiniteMD, the team created more awareness for the company through media relations, award nominations, speaking opportunities, bylined articles, and assisting with social media marketing.
Media coverage happened immediately, including IMD’s inclusion in Healthcare IT News’ online guide to telehealth vendors, and conceptualized and drafted an announcement and messaging about the 200% surge the company experienced during the pandemic – all while also thinking about trends and expert commentary media interview opportunities and looking to the future by planning a queue for upcoming pitches and announcements, particularly on the topic of telehealth during COVID-19.
result & impact
Late summer 2020 was an exciting time for IMD as DPA collaborated with Consumer Medical’s PR team to announce the Consumer Medical acquisition, finalizing the messaging of the announcement and securing an exclusive with Jon Chesto at the Boston Globe.
It led to not only the feature story in the Globe, but nine other articles about the acquisition. DPA secured interviews for InfiniteMD’s executve team leading to thought leadership coverage in Healthcare IT News, Sloanies Talking with Sloanies podcast (prestigious MIT alumni outlet), and Becker’s Hospital Review re: “where Health IT will be in five years” are examples.
project details
Christopher’s Haven + Inspired Technology
The Challenge
Christopher’s Haven, located in Boston’s West End, is a nonprofit organization that provides free housing for families of children undergoing cancer treatment at nearby hospitals.
Each of their 9 apartments, along with their community recreation area, all had different tech features and capabilities manufactured different brands, leading to multiple remote controls and configurations for their various TVs, DVD players and video game systems.
This made it complicated and sometimes frustrating for the children, and time consuming for Christopher’s Haven staff who spent considerable time teaching new and existing families how everything worked.
The Approach
Inspired Technology heard about the good works of Christopher’s Haven through some mutual friends, and had seen the organization profiled by local news outlets including WCVB-TV Channel 5, Boston Globe and the Boston Herald.
When they heard the organization was facing technology and A/V issues for the families they served, they immediately thought of ways to help out since this is exactly the type of work Inspired carries out for other nonprofits throughout New England. Next step was for the Inspired team to visit CH headquarters and see the issues first-hand.
result & impact
In less than 2 weeks, the Inspired team outfitted all 10 rooms, replacing the outdated TVs and their remotes with 18 Samsung TVs, while adding 18 Blu-ray players, 18 RTI XP3 Processors, 18 SurfIRs, 2 XBOX ONE gaming consoles and 1 Sonos sound bar with one single remote control to effortlessly control it all – all professionally installed, setup and programmed by the Inspired team.