jan, 22, 2025
Blog Post
Top 3 Boston-based PR campaigns in 2024
The Gist
In 2024, Boston witnessed several innovative public relations campaigns that effectively engaged audiences and enhanced brand visibility. The DPA team is always keeping an eye on other creative, effective campaigns outside of the ones we conceptualize, implement and execute on behalf of our clients. Here are three campaigns that had the entire office talking in 2024:
1. MBTA’s ‘Googly Eyes’ Initiative
The Massachusetts Bay Transportation Authority (MBTA) introduced a whimsical touch to its trains by adding googly eye decals to the fronts of five vehicles. This initiative, inspired by local residents John Sanchez and Arielle Lok, aimed to boost commuter morale and foster a stronger connection between the public and the transit system. The campaign was part of the MBTA’s broader efforts to humanize public transit and improve rider experiences, receiving widespread appreciation from both commuters and employees.
2. Adidas and Current Global’s ‘Honoring Black Excellence’ Campaign
Adidas launched the ‘Honoring Black Excellence’ campaign in Boston to celebrate and support Black athletes and communities. The campaign included a series of events, sponsorships, and community engagements that highlighted the achievements and contributions of Black individuals in sports and beyond. This initiative not only enhanced Adidas’s brand image but also reinforced its commitment to diversity and inclusion.
Visit here
Boston Children’s Hospital’s ‘Caring Connections’ Campaign
Boston Children’s Hospital launched the ‘Caring Connections’ campaign to spotlight its groundbreaking medical research and patient success stories. Through heartfelt storytelling, social media engagement, and partnerships with local influencers, the campaign aimed to build deeper connections with the community while showcasing the hospital’s expertise and compassionate care. The initiative successfully enhanced the hospital’s reputation and increased philanthropic contributions.
These three campaigns showcase the creativity, strategic planning, and community engagement that define Boston’s public relations landscape. Each initiative demonstrates how local organizations effectively use PR to connect with audiences and achieve their goals, solidifying Boston’s reputation as a hub for innovative communication. Give us a shout if you have similar needs and are interested in hearing how DPA implements and executes the same process for its clients and their PR campaigns.