We consume information – from the media, influencers, business leaders, our networks and affiliates, and from the strategic alliances and relationships we’ve cultivated during our 50+ combined years of PR and marketing agency experience. We then broker that information on behalf of our clients to get their audience’s attention, secure impactful media coverage with our clients’ messaging and branding and create mutually-beneficial strategic alliances. We don’t believe in publicity for the sake of publicity. Our PR and marketing efforts are carefully planned to meet specific business goals, because we know the success of your business is not measured in column inches.
Goals and objectives differ from client to client. When discussing our strategies and tactics with them, we look at their target audience and conceptualize creative, unique and effective ways to get their audience’s attention. The news cycle is 24 hours a day, 7 days a week, and so are we – accessible all hours of the day to our clients, and media members with impending deadlines. No empty promises. No white noise. No BS.
Our reputation amongst our peers is pristine. Ask the media members who reach out to us when looking for new storylines and news hooks. Ask our clients who value us as an extension of their brand, putting their marketing budget in our hands to successfully get their message in front of their desired market/audience. Our clients can attest that we care about their brand as much as they do, and entrust us as brand ambassadors outside normal business hours.
Conceive, develop and execute strategic public relations campaigns that maximizes media exposure and generates a positive image for a diverse spectrum of clients in local, regional and national markets.
We create, manage and measure unique content strategies that reach your audience on every platform at every stage of the buying cycle – from awareness, to purchase, to brand evangelism.
Our personal digital influencer network includes hundreds of social media personalities from Boston, Los Angeles, and all points in between who can quickly get thousands of eyes on your product or service. We help conceptualize, create, and carry out influencer campaigns based on your needs from beginning to end.
Creating unique and meaningful experiences connecting your brand with your target audience throughout the entire process including event conceptualization, venue research and securement, obtaining permits and applications, on-site management and everything in-between.
Connecting our clients with like-minded individuals, organizations and businesses - whose relationships we cultivated over the last several years - resulting in event collaboration, sponsorship opportunities, short-term projects and long-term partnerships.
In the ever-changing landscape of social media, we have a strong grip on the world of new media practices, and we’re entrenched in creating, launching and maintaining dynamic social media channels for our clients.