TECH CASE STUDY

The Challenge: InfiniteMD (IMD) was a successful startup in Boston with a talented and accomplished founding team, top medical partners and customers, but lacked the awareness and marketing focus to take the company to next level. As Covid-19 changed the healthcare...

The Challenge: Vizit, formerly known as Adhark, launched in June 2016 by Boston University alum Jehan Hamedi, was an early-stage marketing-tech (martech) + artificial intelligence company the uses “design sense” and almost two dozen patented algorithms to take the...

The Challenge: Adhark, launched in June 2016 by Boston University alum Jehan Hamedi, was an early-stage marketing-tech (martech) + artificial intelligence company the uses “design sense” and almost two dozen patented algorithms to take the guessing out of the equation...

Written By Dominic Amenta TECH CASE STUDY The Challenge: In March 2016, PatientPing looked to align itself with a PR agency to strategize the announcement of its partnership with the state of Vermont to subsidize the cost of PatientPing’s technology for all of VT’s 15...

The Challenge: Before Boston-based DraftKings became the fantasy sports behemoth it is today, they were a 10-person team with a small office on Winter Street, looking to maximize its exposure and awareness in the Boston market by way of local, regional and national...