The Challenge: Lighthouse Immersive based in Toronto, Canada, was growing its footprint of immersive art shows throughout the U.S., opening locations including Boston at the Park Plaza Castle. Launching with Immersive Frida in spring 2022, media was confusing their...
Case Studies
Harvard Square Business Association
The Challenge: Harvard Square is arguably the most iconic neighborhood/square in all of Greater Boston, generating over 8 million people a year. The square is host to 350+ businesses all within a ¼ square mile of each other, it’s the third best retail market in the...
LEVIA Cannabis Seltzers
The Challenge: LEVIA cannabis seltzers were about to launch in Massachusetts, a newcomer to the legal cannabis market in 2018 while there was an already-established cannabis seltzer on dispensary shelves from California called CANN – a quality product with a national...
AD HARK/VIZIT
The Challenge: Adhark, launched in June 2016 by Boston University alum Jehan Hamedi, was an early-stage marketing-tech (martech) + artificial intelligence company the uses “design sense” and almost two dozen patented algorithms to take the guessing out of the equation...
PATIENTPING
Written By Dominic Amenta TECH CASE STUDY The Challenge: In March 2016, PatientPing looked to align itself with a PR agency to strategize the announcement of its partnership with the state of Vermont to subsidize the cost of PatientPing’s technology for all of VT’s 15...
Draft Kings
The Challenge: Before Boston-based DraftKings became the fantasy sports behemoth it is today, they were a 10-person team with a small office on Winter Street, looking to maximize its exposure and awareness in the Boston market by way of local, regional and national...